How to Use TV Commercials for Word of Mouth Marketing
It may sound like an oxymoron, but can you name a TV commercial that’s a great example of word of mouth marketing? Think Burlington’s “Brag About It” campaign. It may sound weird since a TV commercial is a paid promotion and word of mouth marketing (WOMM, WOM marketing) is the exact opposite…
June 12, 2013 · Leave a comment
The Brilliant “Most Viewed” Award from LinkedIn: Making Use of Top Marketing Tricks from Facebook
Regarding the Most Viewed designation on LinkedIn® profiles, I’ve done a 180 in my thinking. I now am convinced it’s a brilliant WOM marketing campaign! Here’s why.
February 15, 2013 · 5 Comments
Two Great Marketing Newsletters
“Word of Mouth Marketing” and “Damn, I Wish I’d Thought of That!” Two of my favorite newsletters to find in my inbox are “Word of Mouth Marketing” (WOM) and “Damn, … Continue reading
August 25, 2012 · 2 Comments
Marketing Communication Ink 