I just read about a fantastic example of influencer marketing that I wanted to share with you from the folks at Wayfair, Inc.
It may sound like an oxymoron, but can you name a TV commercial that’s a great example of word of mouth marketing? Think Burlington’s “Brag About It” campaign. It may sound weird since a TV commercial is a paid promotion and word of mouth marketing (WOMM, WOM marketing) is the exact opposite…
This morning I received a LivingSocial Deals e-alert with an offer that blew me away. A pet pampering, doggy grooming day, complete with blueberry facial. And yes, the blueberry facial was … Continue reading →
Regarding the Most Viewed designation on LinkedIn® profiles, I’ve done a 180 in my thinking. I now am convinced it’s a brilliant WOM marketing campaign! Here’s why.
“Word of Mouth Marketing” and “Damn, I Wish I’d Thought of That!” Two of my favorite newsletters to find in my inbox are “Word of Mouth Marketing” (WOM) and “Damn, … Continue reading →