How Social Media, Consumer Engagement, and Smart Marketing Raise Millions in Funding for charity: water
charity: water is a non-profit whose founder, Scott Harrison, is a master storyteller, a brilliant promotions expert, and brand marketeer. The story of how his charity achieves fundraising success is not only fascinating, but also offers multiple lessons for your own marketing efforts.
Co-Branding Will Ferrell’s Anchorman 2 Movie and Dodge Durango SUVs
Will Ferrell, in his “Ron Burgundy Anchorman” persona, takes on role of 2014 Dodge Durango spokesman, co-branding the SUVs and his sequel, “Anchorman 2, The Legend Continues.”
The Brilliant “Most Viewed” Award from LinkedIn: Making Use of Top Marketing Tricks from Facebook
Regarding the Most Viewed designation on LinkedIn® profiles, I’ve done a 180 in my thinking. I now am convinced it’s a brilliant WOM marketing campaign! Here’s why.
Tips and Ideas on How to Think Like Your Customer, for Salespeople, Sales Managers and Trainers
“Can’t Change the Product? Change the Offer” is just one of dozens of informative articles served up on this weekly sales and marketing blog. Learn the secrets of…
Product Differentiation through Packaging
I recently read one of the best articles on branding I’ve ever seen — titled, “The Power of Differentiation Marketing: How to Stand Out, Even If You’re Not Particularly Unique”…
Brilliant Billboards, Stupid Signs and Other Roadside Humor
Whether a funny billboard, a strange sign on the side of the road, or just a ridiculous marketing concept, I found much to keep me laughing through my four-state drive.
The Pet Rock is Back. Genius Marketing Ideas Creating Something From Nothing.
Examples of brilliant marketing… where someone has created a demand for something no one actually needs… from something that costs virtually nothing to start with…
Turn A Negative Into a Positive PR Opportunity.
Not suing your customers is pretty much a given. But, I just read about a casino suing its customers for winning! Are you kidding me? Here’s what they should have done…
Two Great Marketing Newsletters
“Word of Mouth Marketing” and “Damn, I Wish I’d Thought of That!” Two of my favorite newsletters to find in my inbox are “Word of Mouth Marketing” (WOM) and “Damn, … Continue reading
Suzy Kedzierski. Writer. Problem Solver. Creative Marketing Mind.
Some Shameless Self-Promotion I am a writer at heart and artist dabbler who had the very good fortune to fall into a career in marketing communications right out of … Continue reading
It’s All a Matter of Perspective. Literally.
…Who knew that, one day, out-of-focus photography would become elevated to museum status? Makes you wonder if it’s not just artwork and photos that need to be looked at from a new vantage point…
Marketing Communication Ink 