Co-Branding Will Ferrell’s Anchorman 2 Movie and Dodge Durango SUVs
Will Ferrell, in his “Ron Burgundy Anchorman” persona, takes on role of 2014 Dodge Durango spokesman, co-branding the SUVs and his sequel, “Anchorman 2, The Legend Continues.”
October 12, 2013 · 1 Comment
Lessons Learned from Woot. Or How To Sell Using Humor, Storytelling and Transparency.
First there was eBay® and Amazon®, then Overstock® and Woot®. Wait… Woot??? That’s right. Woot. One of my most-fascinating web marketing finds, yet.
October 24, 2012 · Leave a comment
Marketing Communication Ink 