Influencer Marketing: Putting Bloggers to Work Building Your Brand
I just read about a fantastic example of influencer marketing that I wanted to share with you from the folks at Wayfair, Inc.
June 22, 2015 · 6 Comments
Polar Bears Are Left Handed, And Other Articles That Caught My Eye
A roundup of the weird and wonderful. Polar Bears are left handed. Why we like creating and watching cat videos and how it applies to branding. 7 Tips for Highly Sustainable Leaders. The Internet of Everything (IoT). Weird science – fecal transplants to bioengineered veins.
June 14, 2013 · 2 Comments
Product Differentiation through Packaging
I recently read one of the best articles on branding I’ve ever seen — titled, “The Power of Differentiation Marketing: How to Stand Out, Even If You’re Not Particularly Unique”…
October 14, 2012 · 8 Comments
Marketing Communication Ink 