How to Create a Great Business Name
Did you ever wonder how successful businesses came up with their company name, or how to pick a great name for your own new business? You’d be surprised at how some … Continue reading
Winner of Humorous Billboards Sign Announced
Surprisingly, only one entry was received for my first-ever blog contest, originally announced as part of my posting titled Brilliant Billboards, Stupid Signs and Other Roadside Marketing Humor. Perhaps you … Continue reading
Tips and Ideas on How to Think Like Your Customer, for Salespeople, Sales Managers and Trainers
“Can’t Change the Product? Change the Offer” is just one of dozens of informative articles served up on this weekly sales and marketing blog. Learn the secrets of…
Lessons Learned from Woot. Or How To Sell Using Humor, Storytelling and Transparency.
First there was eBay® and Amazon®, then Overstock® and Woot®. Wait… Woot??? That’s right. Woot. One of my most-fascinating web marketing finds, yet.
Product Differentiation through Packaging
I recently read one of the best articles on branding I’ve ever seen — titled, “The Power of Differentiation Marketing: How to Stand Out, Even If You’re Not Particularly Unique”…
Brilliant Billboards, Stupid Signs and Other Roadside Humor
Whether a funny billboard, a strange sign on the side of the road, or just a ridiculous marketing concept, I found much to keep me laughing through my four-state drive.
The Pet Rock is Back. Genius Marketing Ideas Creating Something From Nothing.
Examples of brilliant marketing… where someone has created a demand for something no one actually needs… from something that costs virtually nothing to start with…
Turn A Negative Into a Positive PR Opportunity.
Not suing your customers is pretty much a given. But, I just read about a casino suing its customers for winning! Are you kidding me? Here’s what they should have done…
Logo Design Tips and Resources – Particularly for Entrepreneurs & Small Business
Talk about American ingenuity. The other day I learned about a company selling an exceptionally easy-to-use Do It Yourself Logo service, online. The basic premise is that you pick from … Continue reading
Two Great Marketing Newsletters
“Word of Mouth Marketing” and “Damn, I Wish I’d Thought of That!” Two of my favorite newsletters to find in my inbox are “Word of Mouth Marketing” (WOM) and “Damn, … Continue reading
Suzy Kedzierski. Writer. Problem Solver. Creative Marketing Mind.
Some Shameless Self-Promotion I am a writer at heart and artist dabbler who had the very good fortune to fall into a career in marketing communications right out of … Continue reading
Marketing Communication Ink 