Online AP Stylebook: Cheaper, Better and the Humor is Free
I recently invested in the online version of the AP Stylebook, ditching the 2007 print version I’d picked up at a used book sale. I’m loving it! While I usually … Continue reading
Deathly Afraid of Public Speaking? New Ebook Cures That!
Do you start to sweat just at the thought of having to get in front of a group, give a speech or make a presentation in public? I know exactly … Continue reading
The Ultimate Guide to Twitter Hashtags and Internet Acronyms, with Some Abbreviation Humor on the Side
The ultimate guide to Twitter hashtags, acronyms & abbreviations for the digital world, related resources, and a personal story on abbreviations that has me “LOL.”
How to Use TV Commercials for Word of Mouth Marketing
It may sound like an oxymoron, but can you name a TV commercial that’s a great example of word of mouth marketing? Think Burlington’s “Brag About It” campaign. It may sound weird since a TV commercial is a paid promotion and word of mouth marketing (WOMM, WOM marketing) is the exact opposite…
Bad Translations. Funny Mistakes. And Best Practices to Avoid Making Them.
Even ace writers, working in their native language, struggle with getting their words and messages just right… the nuances of meaning, the turn of the phrase… So, imagine the challenges of translating a highly-technical business document. Bad translations and funny mistakes often result.
How Marijuana Nearly Derailed University Fundraising Campaign
Who knew that a university’s fundraising campaign, designed to solicit funds from 420 donors over a 42-hour period in recognition of the university’s founding in 1942, could result in a … Continue reading
Photography Tips and Tricks: How to Look Beautiful in Pictures
Looking great in pictures has nothing to do with being beautiful. In fact, have you ever seen Oprah Winfrey without makeup? She’s not the beauty that she usually appears to be. … Continue reading
How to Create a Great Business Name
Did you ever wonder how successful businesses came up with their company name, or how to pick a great name for your own new business? You’d be surprised at how some … Continue reading
83 New Year’s Resolutions to Enrich Your Life and Career
New Year’s resolutions for life and career. How to land a job. Succeed in your career. Find new friends and professional groups. Improve work-life balance. Donate to community…
New LinkedIn Profiles for Job Seekers – Here’s the Skinny
So, have you checked out your profile on LinkedIn, lately? It’s all new, all different, and I’m not so sure it’s any better… In fact, many previous features are no … Continue reading
Telecommunications 101 – How to Stay Connected When Power Is Out
Telecommunications tips for business and home. Surviving a power outage, hurricane or super storm. From tech gadgets and cloud technology to Facebook, land lines and more.
Helpful Resources for Those Affected by Hurricane Sandy
To all those affected by Hurricane Sandy, I thought I’d share some information that may help those in need, after last week’s devastating storm.
Attention Business Owners – Are Your Policies Ready for A Weather Emergency?
Is your business ready for a weather emergency? I’m talking about personnel policies and procedures. Get these free tips and resources…
Tips and Ideas on How to Think Like Your Customer, for Salespeople, Sales Managers and Trainers
“Can’t Change the Product? Change the Offer” is just one of dozens of informative articles served up on this weekly sales and marketing blog. Learn the secrets of…
Product Differentiation through Packaging
I recently read one of the best articles on branding I’ve ever seen — titled, “The Power of Differentiation Marketing: How to Stand Out, Even If You’re Not Particularly Unique”…
Marketing Communication Ink 