The Challenger Explosion … The First Gulf War … 9/11. Where Were You When You Heard the News?
There’s a story my mother used to tell about the day she heard that President Kennedy had been shot and what happened when she conveyed that news to the woman … Continue reading
Online AP Stylebook: Cheaper, Better and the Humor is Free
I recently invested in the online version of the AP Stylebook, ditching the 2007 print version I’d picked up at a used book sale. I’m loving it! While I usually … Continue reading
Great Example of Newsjacking, And It Started with Glow In the Dark Toilets!
Feb. 13, 2014 — KOHLER® has just introduced a product that you probably never envisioned — a toilet with glow-in-the-dark seat. It glows a soft neon blue for those midnight … Continue reading
Deathly Afraid of Public Speaking? New Ebook Cures That!
Do you start to sweat just at the thought of having to get in front of a group, give a speech or make a presentation in public? I know exactly … Continue reading
There is a Fine Line Between Tenacity and Stupidity
I admit it. I’m stubborn. I like to think of it as “tenacity”—which not only sounds better, but it’s been a trait that’s served me well over the years in both my personal and professional life. But there is a fine line between being stubborn and being stupid.
Co-Branding Will Ferrell’s Anchorman 2 Movie and Dodge Durango SUVs
Will Ferrell, in his “Ron Burgundy Anchorman” persona, takes on role of 2014 Dodge Durango spokesman, co-branding the SUVs and his sequel, “Anchorman 2, The Legend Continues.”
What do Gravy Wrestling, Pizza Box Lids and Batman have to do with Job Hunting?
When traditional job hunting techniques failed, The Extreme Job Hunter got creative, employing hilarious cover notes, wacky costumes and even Gravy Wrestling, to get noticed.
Hamburger Meat Grown in the Lab from Cow Stem Cells.
Test tube babies. The idea was shocking at the time. Today, I heard about a new shocking concept. Lab-grown hamburger. Cultured from cow stem cells. I’ve heard it said that … Continue reading
Lawyers Suing Other Lawyers, Benefitting… You Guessed It… Lawyers!
$5.5 Million Dollar Class Action Settlement. So, I was flipping through a magazine the other day, and tucked on a half-page ad, all the way at the back of the … Continue reading
Polar Bears Are Left Handed, And Other Articles That Caught My Eye
A roundup of the weird and wonderful. Polar Bears are left handed. Why we like creating and watching cat videos and how it applies to branding. 7 Tips for Highly Sustainable Leaders. The Internet of Everything (IoT). Weird science – fecal transplants to bioengineered veins.
How to Use TV Commercials for Word of Mouth Marketing
It may sound like an oxymoron, but can you name a TV commercial that’s a great example of word of mouth marketing? Think Burlington’s “Brag About It” campaign. It may sound weird since a TV commercial is a paid promotion and word of mouth marketing (WOMM, WOM marketing) is the exact opposite…
Bad Translations. Funny Mistakes. And Best Practices to Avoid Making Them.
Even ace writers, working in their native language, struggle with getting their words and messages just right… the nuances of meaning, the turn of the phrase… So, imagine the challenges of translating a highly-technical business document. Bad translations and funny mistakes often result.