Marketing Communication Ink

Tips on Marketing, Business, Careers & Life. Advertising on this site is placed by WordPress – I have NO control over it.

The Challenger Explosion … The First Gulf War … 9/11. Where Were You When You Heard the News?

There’s a story my mother used to tell about the day she heard that President Kennedy had been shot and what happened when she conveyed that news to the woman … Continue reading

January 10, 2016 · Leave a comment

Influencer Marketing: Putting Bloggers to Work Building Your Brand

I just read about a fantastic example of influencer marketing that I wanted to share with you from the folks at Wayfair, Inc.

June 22, 2015 · 6 Comments

Online AP Stylebook: Cheaper, Better and the Humor is Free

I recently invested in the online version of the AP Stylebook, ditching the 2007 print version I’d picked up at a used book sale. I’m loving it! While I usually … Continue reading

January 18, 2015 · Leave a comment

How Social Media, Consumer Engagement, and Smart Marketing Raise Millions in Funding for charity: water

charity: water is a non-profit whose founder, Scott Harrison, is a master storyteller, a brilliant promotions expert, and brand marketeer. The story of how his charity achieves fundraising success is not only fascinating, but also offers multiple lessons for your own marketing efforts.

November 16, 2014 · 1 Comment

Great Example of Newsjacking, And It Started with Glow In the Dark Toilets!

Feb. 13, 2014 — KOHLER® has just introduced a product that you probably never envisioned — a toilet with glow-in-the-dark seat. It glows a soft neon blue for those midnight … Continue reading

February 13, 2014 · 2 Comments

Deathly Afraid of Public Speaking? New Ebook Cures That!

Do you start to sweat just at the thought of having to get in front of a group, give a speech or make a presentation in public? I know exactly … Continue reading

January 17, 2014 · 2 Comments

There is a Fine Line Between Tenacity and Stupidity

I admit it. I’m stubborn. I like to think of it as “tenacity”—which not only sounds better, but it’s been a trait that’s served me well over the years in both my personal and professional life. But there is a fine line between being stubborn and being stupid.

December 27, 2013 · 4 Comments

Co-Branding Will Ferrell’s Anchorman 2 Movie and Dodge Durango SUVs

Will Ferrell, in his “Ron Burgundy Anchorman” persona, takes on role of 2014 Dodge Durango spokesman, co-branding the SUVs and his sequel, “Anchorman 2, The Legend Continues.”

October 12, 2013 · 1 Comment

What do Gravy Wrestling, Pizza Box Lids and Batman have to do with Job Hunting?

When traditional job hunting techniques failed, The Extreme Job Hunter got creative, employing hilarious cover notes, wacky costumes and even Gravy Wrestling, to get noticed.

September 30, 2013 · 2 Comments

Hamburger Meat Grown in the Lab from Cow Stem Cells.

Test tube babies. The idea was shocking at the time. Today, I heard about a new shocking concept. Lab-grown hamburger. Cultured from cow stem cells. I’ve heard it said that … Continue reading

August 5, 2013 · Leave a comment

The Ultimate Guide to Twitter Hashtags and Internet Acronyms, with Some Abbreviation Humor on the Side

The ultimate guide to Twitter hashtags, acronyms & abbreviations for the digital world, related resources, and a personal story on abbreviations that has me “LOL.”

July 23, 2013 · Leave a comment

Lawyers Suing Other Lawyers, Benefitting… You Guessed It… Lawyers!

$5.5 Million Dollar Class Action Settlement. So, I was flipping through a magazine the other day, and tucked on a half-page ad, all the way at the back of the … Continue reading

July 20, 2013 · Leave a comment

Polar Bears Are Left Handed, And Other Articles That Caught My Eye

A roundup of the weird and wonderful. Polar Bears are left handed. Why we like creating and watching cat videos and how it applies to branding. 7 Tips for Highly Sustainable Leaders. The Internet of Everything (IoT). Weird science – fecal transplants to bioengineered veins.

June 14, 2013 · 2 Comments

How to Use TV Commercials for Word of Mouth Marketing

It may sound like an oxymoron, but can you name a TV commercial that’s a great example of word of mouth marketing? Think Burlington’s “Brag About It” campaign. It may sound weird since a TV commercial is a paid promotion and word of mouth marketing (WOMM, WOM marketing) is the exact opposite…

June 12, 2013 · Leave a comment

Bad Translations. Funny Mistakes. And Best Practices to Avoid Making Them.

Even ace writers, working in their native language, struggle with getting their words and messages just right… the nuances of meaning, the turn of the phrase… So, imagine the challenges of translating a highly-technical business document. Bad translations and funny mistakes often result.

June 9, 2013 · Leave a comment

10 Secrets to Powerful Public Speaking … Even If You’re Deathly Afraid of Being the Center of Attention

A business woman’s “how to guide" on turning frozen fear into confidence and style. And 31 tips so you can do it, too! By Suzy Kedzierski

Available at Kindle Ebooks - Click image to grab a copy today!

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